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Tuesday, 12 October 2010

Secret PPC Review

Google Adwords!

It's almost becomne a dirty word hasn't it? In fact Google Adwords has become something that Internet Marketers love to hate. But, really, should we all hate Google. Well, it's certainly true they have now moved much moe towards courting a "corporate" client base and certainly stilt Adwords in favor of the big spenders. It's different rules on Quality Score and relevancy for the big boys versus the small business these days!

So, assuming you are a small business wantting to utlize PPC to drive traffic to your offers, you simply have to understand and accept that it's Google's ball and if we want to play with it we simply have to play by their rules, like it or not! I don't say this to be clever or controversial, it's a fact of life. And I know people do like to indulge in a bit of
Google bashing here and there...I've been guilty in the past, but it's what we have to deal with. So, let's get on with it shall we?

When I first starting using Adwords I was on the wrong end of some very bad information and...in my first month I spent a whoping £1,376 and generated just two sales of £64.95 - OUCH! Duff advice at a high price from a so-called Internet Marketing Guru...who also claimed to be a Google certified professional - oh if I only knew then what I know now :>) And, he's still out there doing it - I don't know how he has the front to still put himself out there as a teacher!

So...I had to move on and it was a breath of fresh air when I found the now (very) sadly defunct Adwords Excellence. Wow, what brilliant Adwords training. Run by young Scottish entrepreneur Stewart McKay it was simply the best Adwords training membership site ever, then one day...it and Stewart just disappoeared, all of a sudden - really very sad.

Fortunately Stewart did bring my Adwords skills into the 21st Century! I'd love to know what happened to Stewart!

In essence he taught that you simply needed to understand the rules Google set then work within those rules whilst testing to push the boundaries. Then when you have found the dividing lines...stay within them and Google will be happy. In fact, Google does tell you everything you need to know if you dig deep enough!

So, with Stewart having disappeared into an Internet Marketing "black-hole" (if anyone does know where he is, please let me know!), I started looking for an alternative mentor. I always like to have a proper mentor on board for key skills!

As it happened the summer of 2008 saw me scheduled to attended some Internet Marketing events. I was looking to find a mentor who could really hep me ramp up my online business. By this time I had the basics under control and was making a little bit of money but not as much as I wanted.

So, I was at the Andrew Reynolds Bootcamp! There were some good speakers and some decent information...but boy was it a pitch fest! All selling big ticket items and big ticket prices and not much of it worth the prices being charged!

However, Armand Morin was different, he gave away real, hard egded useful information. So, I forked out a large sum of money to be taught by him. It was money well spent...and you don't often hear that said about Internet Marketing Gurus! Part of the package I purchased was two tickets to Armand Morin Live, and fortunately I couldn't make the one I was due to attend, so Lee and I went along in November 2009 and that was where we saw Secret PPC presented live on stage.

Now, I can't say an awful lot about what's in Secret PPC without giving the game away totally, but I'll tell you what happened once Lee and I had implemented the strategy.

As I said earlier, Adwords is becoming expensive to the samll Guy. Some of our campaigns had dipped from profitable to becoming marginal at best and that on straight forward ads with well defined niche keywords. We had played around with MSN and Yahoo and got varying results. We definitely wanted to stay within Google as the traffic
was better quality (more butyers) and there was a lot more of it, but it was starting to get very expensive and hurting our bottom line.

So, we sat there totally absorbed as Armand presented the Secret PPC strategy there, live on stage. My initial thought was that it was his spending power and sizew of account that was keeping the cost per click down as low as it was, but he assured us that in most markets clicks can be purchased at less than $0.05 / click. There were examples of other Armand Morin students who had used the technique to build lists of 20-30,000 at just cents per click. Build a 20,000 strong list and you will make money!

So, Lee and I vowed to try out Secret PPC as soon as we got home. Sunday night huddled around the PC we put up our first Secret PPC campaign in the Parental Software niche.

Our standard campaigns were see a CPC of between $0.75 and $1.03, this was one campaign that was now VERY marginal.The Secret PPC campaign came in at 3-4 pence per click (UK money, Google changed UK customers of to GBP during the campaign). We were completely bowled over! So, we started up Secret PPC campaigns in every market we had Adwords running in - see if we could make a proper comparison.

Not only did our cost per click drop to these remarkable levels, but the number of clicks was massively increased as well. We couldn't believe the difference. The only thing that slightly "foxed us was the low click through rates we were getting. We subsequently found out that the CTR's are actually very good for a Secret PPC campaign, you see differen rules apply!

Since we started implementing Secret PPC in late November 2009 we have seen our CPC drop dramatically across our entire business which obvioulsy corresponded to an increase in the overall profitability of our business. The number of click has also increased by a factor of 7-8 and our profitability has increased by a factor of 4, or...wait
for it...200%!

Stunning figures and the best reason I can find to get your hands on Secret PPC. The bottom line is this, I have come to trust Armand Morin over the last two years. Yes, I know some of his stuff is expensive, but I guess the reason for that is it works.

Secret PPC works at all levels our results prove the point conclusively! Get Secret PPC and Start Saving Money on Adwords Right Away

Thursday, 07 October 2010

Email Copy Clinic Review

EMail Copy Clinic - Increase Your EMail Response Rates By 47%!

If you're a regular reader of Internet Marketing musings you'll know that one of the people I REALLY listen to is Armand Morin.

Why?

Well for two reasons I guess. Firstly he's made (the last time I checked) over $70 million online, something I'd quite like to copy! I only listen to people who have done what I want to do. So, in short he walks the walk. And secondly, he is straight down the line, to the point and delivers outstanding value for money. Oh, and he is without doubt one of the best Internet Marketing "how to" trainers...hat's probably three reasons but hey, I like to give value too!

You will probably also know that I was fortunate enough to meet Armand at Armand Morin Live in London last year.

One of the most interesting sessions in that amazing weekend looked at why Email Marketing is NOT dead. This despite many Gurus crying from the rooftops Email's time had passed.

In this session Armand revealed his full psychology and methodology of Email Marketing. And, he showed how EMail marketing is still making him many millions of dollars/

Showing us actual practical examples from some of his most successful campiagn, Armand confirmed he still uses Email Marketing as one of his MAIN online marketing tools. He showed some of his figures and believe me he is STILL raking in the cash by using Email Marketing...extensively!

So, I was not surpsied when Armand Morin packed up this knowledge and made it into EMail Copy Clinic. If you think EMail marketing is dead...think again!

And, I am delighted to tell you that this product is exactly what Armand showed me back in late 2009.

So, if you want to build a large residual online income...you need to be skilled in Email Marketing. This is what EMail Copy Clinic will do for you...arm you with the skills you need to make your emails much more effective, and to sell MORE!

How do I know this? Simple, when I got home after Armand Live I started to use the techniques I learned. Guess what? You got it, my response rates increased by 47% over the next six months. So, based on that, I do feel uniquely qualified to comment on this.

So, what's included in EMail Copy Clinic?

Well, basically, this eCourse will teach you to write "high impact", "results driven" email copy that will increase your sales from Email Marketing.

The reason most people think EmailMarketing is dead is that their copy sucks and doesn;t motivate the reader to take action! What you need to do is create compelling messages that virtually guarantee to bring you results. Certainly some of the brain dead emails I get in my inbox would kill any sort of marketing! Why? Simply because it's just not appealing to customers! How bored are you from seeing some of the awful headlines? What a turn of some of them are!

However, if you write Emails with copy so compelling that your list is virtually compelled to buy - then it's a very diferent matter.

If you use Email Marketing correctly you WILL still get great results from Email Marketing and make lots of sales.

To precis, Email Copy Clinic is a distillation of the email writing psychology and methodology that Armand himself uses to STILL sell millions worth of information products

Delivered to you in an easy to understand and easy to follow video format, EMail Copy Clinic will totally rejuvenate your email copywriting techniques...and RESULTS! So, if you're sending out lots of emails and getting no resposne....check out Email Copy Clinic.

Look on the bright side, it's more than likely NOT your product that's at fault...it's probably your email copy that sucks! Sorry!

By the way, this is NOT a list building course, it is a course on how to write email copy that SELLS!

What will you learn in Email Copy Clinic?

Firstly let me reassure you the tactics you'll learn are the self-same ones that Armand Morin uses - every day...to drive thousands of visitors to his numerous websites and make millions of dollars worth of sales. Many of the examples are from his own personal campaigns.

You'll learn the main mistakes that most email copywrites make and what effect these can have on your sales. This is a real "eye-opener"! He also shows you how to craft a headline that will make sure people actually open and read your emails. An effective headline that makes people take action is crucial to yur success...and EMail Copy Clinic will take you by the hand and show you how to write stunning headlines, as I said, with real-life examples from Armand's own business.

In fact he'll EVEN show you examples of the emails so powerful that your prospects will simply have to read then - RIGHT AWAY.

You'll also learn about mail frequency which is an often overlooked point that so many marketers get wrong. You'll also learn some amazing techniques for tripling or even quadrupling response as well as some of the most advanced closing techniques to ensure you get lots of sales once your emails have been opened. Another key success factor in Email Marketing.

You get all of this and Armand Morin's own email copy writing rules...rules that he has developed over 14 years in online business. You'll also learn about the one "golden" rule of Email marketing and how it will effect your results if you get it wrong! Getting this one secret technique right will send your response rate soaring.

So, why not benefit from all these years of testing and success. Once you implement the EMail Copy Clinic techniques you will see an almost immediate increase in response and sales from your email marketing activity.

Remember, I saw Email Copy Clinic (live) late last year and since then my email response rates have increased by over 47%, and that is NOT down to chance! Great Email Copywriting skills should be a key part of your online sales armoury, Email Copy Clinic can guve you the ammunition you need to succeed in this key area.

I've looked at (and purchased) many Email Copy courses, and this is by far the best and is without doubt the easiest to understand and implement. I'm a great believer in keeping things simple and Armand Morin idoes just that so it's easy for you to understand and use. He is a master trainer!

Normally Aramnd's product are expensive to be fair (although well worth the money). However, considering the content of this course are "business changing", the price is very attractive - very attractive indeed.

so if you want to increase your response rates and sales from Email Marketing, EMail Copy Clinic is a definite buy and I highly recommend it if this is an area you need ot brush up on.

Test it out and see if it can do for you what it did for me.Remeber a 47% increase in repsonse...what would that do for your bsuiness?

Get Email Copy Clinic and Start to Boost Your Email Responses and Sales - Right AWAY!